2026年国际会议金融科技、市场营销与商业分析（ICFMBA2026）

会议简介


Finance, markets, and corporate decision-making are increasingly organised through data. Creditworthiness is assessed by predictive models; investment advice is delivered through automated platforms; consumer demand is inferred from digital traces; and managerial judgment is steadily being recast through dashboards, forecasts, and algorithmic recommendations. These developments promise speed and precision, but they also raise harder questions about trust, accountability, market power, privacy, and the limits of data-driven reasoning.


The 2026 International Conference on FinTech, Marketing and Business Analytics（ICFMBA 2026） will take place in Amman, Jordan, from December 27 to 29, 2026. The conference examines the changing relationship between technological systems, market behaviour, and business decisions. Its purpose is not simply to showcase new applications. It is to investigate how financial technologies, marketing practices, and analytical methods are reshaping institutions, firms, and consumers—and to ask where those transformations may fail.


ICFMBA 2026 welcomes theoretical, empirical, methodological, and practice-oriented research. Areas of particular interest include digital finance and financial inclusion, intelligent investment advisory services, algorithmic trust and explainability, platform markets, consumer analytics, digital marketing, customer experience, risk modelling, causal inference, business intelligence, data governance, and the ethical regulation of automated decision-making. Comparative studies and research addressing emerging economies, cross-border markets, and the Middle East and North Africa are especially encouraged.


Hosted in Amman, the conference provides a setting for sustained dialogue among researchers working across finance, marketing, management, economics, information systems, and data science. It also invites participation from financial institutions, technology companies, regulatory bodies, and policy organisations. By placing technical innovation alongside institutional and behavioural analysis, ICFMBA 2026 seeks to produce a sharper account of how data-driven business operates in practice: who benefits, who bears the risks, and what forms of governance will be required next.

论文收录


Proceedings Publication


Accepted and registered full papers from the 2026 International Conference on FinTech, Marketing and Business Analytics (ICFMBA 2026) will be published in the official conference proceedings, subject to successful peer review, revision, and final editorial approval.


Each published paper will be assigned a unique Digital Object Identifier (DOI) registered through Crossref. Following publication, the proceedings will be submitted for evaluation or discovery by relevant academic services, including the Conference Proceedings Citation Index (CPCI), Google Scholar, CNKI Scholar, and other scholarly databases.


Indexing decisions and processing times are determined independently by each database. Submission to an indexing service does not guarantee acceptance, coverage, or a specific date of inclusion.


Where the production schedule permits, papers completing registration, revision, and editorial checks at an earlier stage may be published online ahead of later submissions.

Journal Publication


Selected high-quality papers may be invited for expanded submission to relevant international peer-reviewed journals, including journals indexed in Web of Science or Scopus.


Any journal submission will be treated as a separate publication process. Authors may be required to substantially revise or extend their conference papers, and all manuscripts will remain subject to the journal’s scope, editorial assessment, peer-review standards, and final decision. A recommendation or invitation from the Conference Committee does not guarantee journal acceptance or database indexing.

征文主题


Track 1: FinTech and Digital Financial Systems


Digital banking, open banking, and open-finance ecosystems


Mobile payments, digital wallets, and embedded finance


Central bank digital currencies, stablecoins, and tokenised assets


Blockchain applications, decentralised finance, and smart contracts


Robo-advisory services and automated portfolio management


Alternative data and technology-enabled credit assessment


Peer-to-peer lending, crowdfunding, and digital microfinance


InsurTech, RegTech, and supervisory technologies


Financial inclusion and access to digital financial services


Financial fraud detection, cybersecurity, and identity verification


Algorithmic trading, market liquidity, and financial stability


Technology adoption and user trust in digital financial services

Track 2: Marketing Management and Consumer Analytics


Digital consumer behaviour and technology adoption


Customer segmentation, targeting, and positioning


Customer lifetime value, retention, and churn prediction


Personalisation, recommender systems, and algorithmic marketing


Customer experience and omnichannel management


Brand equity, digital branding, and corporate reputation


Social media, influencer, and content marketing


Marketing attribution and campaign-performance measurement


Dynamic pricing, promotional strategy, and revenue management


Customer relationship management and service innovation


B2B marketing, international marketing, and cross-cultural consumption


Consumer privacy, trust, and responses to data-driven marketing

Track 3: Business Analytics and Decision Intelligence


Descriptive, predictive, and prescriptive business analytics


Machine learning and artificial intelligence in managerial decision-making


Generative AI and large language models in business applications


Business intelligence systems and data visualisation


Forecasting, simulation, and decision optimisation


Causal inference, field experiments, and evidence-based management


Financial, accounting, and audit analytics


Supply-chain, logistics, and operations analytics


Human-resource and workforce analytics


Risk modelling, scenario analysis, and stress testing


Human–AI collaboration and decision-support systems


Data quality, model validation, and analytical reproducibility

Track 4: Digital Business, Platforms, and Innovation


Digital transformation and organisational capability


Platform business models and digital ecosystems


E-commerce, mobile commerce, and social commerce


Network effects, platform competition, and market concentration


Digital entrepreneurship, start-up finance, and venture capital


Technology adoption by small and medium-sized enterprises


Data-driven business-model innovation


Strategic management in technology-intensive industries


Cross-border digital trade and international business


Organisational learning and knowledge management


Innovation ecosystems and university–industry collaboration


Digital resilience and business continuity

Track 5: Governance, Ethics, and Sustainable Transformation


Algorithmic explainability, transparency, and accountability


Algorithmic trust, resistance, and aversion


Bias, fairness, and discrimination in automated decisions


Data protection, privacy governance, and informed consent


Digital identity, anti-money-laundering, and Know Your Customer systems


Consumer protection in digital financial and commercial markets


Regulatory sandboxes and innovation-oriented regulation


Corporate governance of artificial intelligence and data


Sustainable finance, green FinTech, and ESG analytics


Measurement of environmental and social performance


Responsible innovation and the social effects of automation


Regulation of digital platforms and data-driven market power

Track 6: Corporate Finance, Investment, and Financial Markets


Corporate financing decisions and capital structure


Firm valuation and cost-of-capital estimation


Dividend policy, share repurchases, and corporate payout


Mergers, acquisitions, restructuring, and corporate control


Capital budgeting and corporate investment decisions


Asset pricing and portfolio allocation


Market efficiency, investor sentiment, and financial anomalies


Institutional investors, ownership structure, and shareholder activism


Banking competition, performance, and financial intermediation


International finance and exchange-rate exposure


Corporate financial distress, bankruptcy, and recovery

Financial disclosure, information asymmetry, and market response

重要日期


Paper Submission Deadline：December 10, 2026


Notification of Acceptance：10-40 working days after submission


Regular Registration Deadline：December 20, 2026


Conference Dates：December 27–29, 2026